B&B Valle del Fino

Nathalie and Frits were in the middle of converting their home in Abruzzo into a bed & breakfast — a new venture in one of Italy’s most beautiful but least-known regions. They had nothing yet: no logo, no website, no online presence. They found me through a recommendation from a previous client, Rocca di Sotto. The B&B needed to be found by both Dutch visitors and international travellers exploring Abruzzo — a region growing in popularity, but still largely unknown outside Italy.

The project started from scratch: logo design and brand identity, followed by a full website in four languages — Dutch, English, German, and Italian. The site presents the rooms (Girasole, Gran Sasso, and Fiume Fino) clearly with photos and descriptions, and includes a booking form and WhatsApp contact. An extensive blog with information about the surrounding area helps visitors orient themselves in the region — and gives the website content to rank on in search engines. The blog articles were written by me personally, drawing on my own hiking experience in Abruzzo. The homepage photo was taken by me during one of those trips.

B&B Valle del Fino opened in 2026 and has already earned an average score of 4.7 stars on Google. The four-language website ensures the B&B is visible to a broad European audience — exactly the target group Nathalie and Frits had in mind. Nathalie describes the collaboration as pleasant and clear — someone who explains everything well, meets all requirements, and remains available even after the site goes live.