1
Challenge
Huidtherapeut NL is one of the largest skin therapy practices in the Netherlands, with 18 locations, 40 staff members, and over 750,000 treatments carried out. I first built their website in 2019. Six years later, it was time for a thorough redesign: faster, cleaner, and fully optimised for mobile. The biggest challenge wasn’t the design — it was the scale and complexity of the data: 22 treatments, 26 skin conditions, 20 locations, 40 staff members, reimbursement information from 32 insurers, and rates for 17 treatment types — all dynamic and displayed across multiple pages simultaneously.
2
Solution
The redesigned website was built with Bricks Builder, Automatic.CSS, and Advanced Custom Fields. Data entry is fully optimised: information is entered once and automatically displayed in all relevant places, eliminating duplicate work. Integrations with Google Maps and Google Reviews ensure that location information and client reviews are always up to date. The technical architecture is built for scalability — new locations, staff members, or treatments can be added without disrupting the structure.
3
Result
A fast, scalable, and user-friendly website that effortlessly handles the complexity of a large, growing practice organisation. The Google PageSpeed Insights scores (mobile) speak for themselves: Performance 96, Accessibility 100, Best Practices 100, and SEO 100. What started as a project in 2019 has grown into a long-term partnership with one of the leading skin therapy organisations in the Netherlands.
Screens
