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Challenge
Giulia Mureddu was launching a brand-new osteopathy practice in the centre of Florence — with no website, no logo, and no online presence. As a newly independent practitioner, she needed more than a website: she needed a complete brand identity that could set her apart in a city like Florence, where the potential client base includes not only locals but international visitors and expats. She knew what she wanted to communicate — over 30 years of body awareness through dance, combined with a deep osteopathic approach — but had no clear picture of how to translate that into a professional online presence.
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Solution
The project started from scratch: logo design, brand identity (colours, typography), and website design. The visual identity reflects Giulia’s distinctive background — calm, physical, and warm, without the clinical distance that often characterises healthcare websites. The site was built bilingually in Italian and English, making it accessible to international clients in Florence from day one. Alongside the build, the marketing foundations were put in place: social media advice, setting up a Google Business Profile, actively requesting Google Reviews, and guidance on choosing a domain name well-positioned for local search.
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Result
Giulia collected over 25 five-star Google reviews in a short space of time. The website now ranks in the top 10 results for osteopathy practices in Florence — a strong position in a competitive, internationally visited city. What started as a blank page has grown into a fully functioning digital practice that attracts new clients every day, both locally and from abroad.
Screens
