1
Challenge
OCR (Optimum Climate Rooms) produces high-quality grow tents for professional and semi-professional cultivators — from first-time growers to master growers running advanced CO₂ and climate control systems. Their existing website was outdated and lacked a clear way to present their expanding product range. With multiple product lines (OCR Start, OCR Light, OCR Pro, OCR XXL Premium, and Accessories), they needed a structure where products could be managed easily and displayed automatically across the site — without manually maintaining every page.
2
Solution
The website was fully redesigned with a fresh, modern look in line with the brand’s professional positioning. At the heart of the project is a smart product management system: products are organised by category and automatically displayed in the header navigation, on the homepage, and across category pages. In the backend, features can be added per category using dedicated fields, with a flexible label/value structure for specifications. The result is a site that stays up to date without requiring any technical knowledge.
3
Result
A website that’s a step forward both visually and functionally. OCR’s product range — from the compact Start tent for beginners to the XXL Premium for advanced growers running COâ‚‚ systems — is presented clearly and consistently across the entire site. The team can add or update products in the backend, and the whole website updates automatically.Een website die zowel visueel als functioneel een stap vooruit is. Het productaanbod van OCR — van de compacte Start-tent voor beginners tot de XXL Premium voor geavanceerde kwekers met COâ‚‚-systemen — wordt helder en consistent gepresenteerd op alle plekken tegelijk. Het team kan producten toevoegen of aanpassen in de backend, waarna de hele website automatisch bijgewerkt wordt.








