Retargeting, also known as remarketing, is an effective marketing strategy used to reach potential customers who have previously visited your website but have not made a purchase or taken a desired action. By using cookies, advertisers can track the browsing behavior of these visitors and show targeted advertisements that match their interests.
Two Ways of Retargeting
There are two main methods of retargeting: through ads and through email.
Ads: When a visitor leaves your website without making a purchase, targeted ads may appear on other websites they visit. These ads are specifically designed to lead them back to your site and convince them to take action.
Email: Another common form of retargeting is via email. Customers who have already purchased something or placed a product in their shopping cart but have not checked out can be contacted with personalized emails. This can remind them of their unfinished action and encourage them to return to your website.
Why is retargeting important to you?
Applying retargeting can be invaluable to your business. By showing targeted ads to people who have already shown interest in your products or services, you increase the chances of conversion. Additionally, retargeting helps you stay top-of-mind with potential customers, increasing brand awareness and ultimately generating more sales.
So, using retargeting can be a smart move to improve your online presence and achieve your marketing goals.
